Make Your Product Listing Standout
Written By Canadian Cannabis Exchange
Show off your product by adding high quality images that clearly show bud size, bud density, and trim quality. This helps the buyer understand the quality of your grow and what their consumers will be seeing when they view your listed product.
This is a great example because it is high quality photo that clearly shows the bud size and density
This is a poor example because it there is not enough light and the product is not the focus of the photo
2. Grown Method
Let buyers know how the product was grown by stating whether it was grown indoors, in a greenhouse or in a hybrid greenhouse. By including the growth method in your listing buyers will know the quality of care and bud density they can expect.
3. Trim Method
The way in which your product was trimmed can help determine the price range, the fit with craft designation SKU’s, and how the trichome heads were preserved in the growing process. By including the trim method, the buyer will know if the product is jar or pre-roll destined and will help entice buyers looking for a specific method.
4. Cure Method
Adding the cure method to your listing can help buyers determine if the product fits with a craft designation and what the moisture levels should be beyond the COA.
5. Harvest Date
Be sure to show the harvest date to help buyers plan lead times to launch to provinces and decide if retests are required for microbial growth or potency degradation.
6. Bud Size & Distribution
Showing the bud size and distribution helps buyers understand how much of the product should be packaged for jar flower and how much should go towards pre-rolls. It helps to determine pricing if a batch has been divided into large buds and small buds.
7. Upcoming Harvests
Including any upcoming harvests helps buyers plan as they want to guarantee specific cannabis strain/quality to their consumer base. It also helps buyers understand if a SKU would be a one-time sale with high setup costs or if a reoccurring SKU would be possible.